Meet the producer: Anthony V. Esposito

I write Kcounty.Media's stories myself, so you should know who I am.

I grew up here. I went to Canfield Middle School and graduated from Coeur d'Alene High School with the class of 1995. I earned a Bachelor of Science in Media Communications, with a focus on advertising and public relations, from the University of Idaho in 2003. Today I live in Post Falls, where I homeschool my children and run Accelerated Experiences LLC, the company behind this site.

The media years

My career started in multimedia news and information, on the business side. In 2003 I joined The Press Democrat in Santa Rosa, California, a multimedia news and information outlet then part of the New York Times Regional Media Group, as a temporary staffer. Within two years I was its Marketing Analyst.

My job was to know the audience better than anyone. I ran household-level market research with Scarborough and Claritas PRIZM, the segmentation system that sorts neighborhoods by how people live and buy. I used it to show the editor, the publisher, the newsroom and our advertisers who the readers actually were, and to build advertising plans around them. I also presented the research to rooms of city and county officials.

From that research came new publications, each aimed at a group of readers the data found: Sonoma Magazine, which still publishes today; Savor Wine Country; the Santa Rosa and Petaluma magazines; and websites including northbaybiz.com. I planned how all of them reached readers, by insert, direct mail and rack.

When the company moved to a new publishing system that had no tools for its direct-mail division, I built that division's system myself in FileMaker Pro: the estimator, the production board and the books, through to billing. The company recognized me in its own pages for building the software and database the division ran its business on. With veteran salesman Don Wolff, I started PD Direct, the company's direct-marketing division.

Awards and recognition

In March 2006 I received the New York Times Chairman's Advertising Award, the parent company's own honor, in a letter signed by chairman Arthur O. Sulzberger Jr. It was a team award to four of us: Jeannine Morris, Angelica Joseph, Don Wolff and me. It recognized a campaign for Santa Rosa Golf and Country Club, a club that was not a Press Democrat customer, which I researched, sold, presented to the club's board and ran, targeted household by household.

That same year Savor Wine Country took third place nationally from the Association of Food Journalists, in special sections for newspapers under 150,000 circulation. I engineered its distribution, ad rates and pricing and shaped its articles from the research.

In May 2006 I was a key speaker at a Claritas national summit in San Diego, teaching the data company's own clients how to apply its segmentation in media and advertising.

After the Press Democrat I did market research and PRIZM segmentation for a Petaluma agency, then served as Marketing Analyst for Bay Area News Group's I-80 Network from 2008 to 2010, where I launched an analytics department for three multimedia news and information outlets: the Vallejo Times-Herald, the Woodland Daily Democrat and the Vacaville Reporter.

Coming home: health care and senior living

In 2011 I came back to North Idaho and spent the next 13 years in health care marketing and senior care.

I was marketing director for Auburn Crest Hospice in Coeur d'Alene, where I drew the blue butterfly mark the hospice still uses. I did community education for River City Hospice, explaining to families and referral sources what hospice is and when to call. I was community relations director for Avalon Care Center, a skilled nursing facility, working with hospitals, doctors and discharge planners.

From 2016 to 2019 I was general manager of Harvard Park Retirement Center in Spokane, a Holiday Retirement community, responsible for admissions, care coordination, staffing, the residents' daily life and the building's full profit and loss.

From 2019 to 2024 I advised families choosing senior living for A Place for Mom, on the team that started its online chat service.

Software, and this site

In May 2026 I started Accelerated Experiences LLC in Post Falls and began building software: operating systems for small businesses in more than a dozen trades, consumer apps, and the research tools behind this site, including Market Narc, which turns public data like the Census into maps and local numbers.

Kcounty.Media is where those two careers meet. The research methods I used in multimedia news and information, and the local knowledge of a life rooted in Kootenai County, now go into stories about our towns, schools, veterans, seniors, businesses and growth.

How this site works

Every number on Kcounty.Media names its source. Stories are meant to explain, not to take sides, and to lay out every side of a question, not just two. Where we don't know something, we say so.

Kcounty.Media is a division of Accelerated Experiences LLC. I'm its author, producer and executive producer. You can reach me through the site with story ideas, corrections and letters.